Fruttivos aims to be the largest Fruit & Vegetable retailer in Colombia creating impact in the whole supply chain from the grower to the final customer.

With 11 small format stores so far, next to well positioned hard discount stores, each new site aims to reach a large audience.

Small farmers benefit from Amaca, the main supplier of Fruttivos, which provides technical support, financing and long term contracts as well as a trace to every step in the logistics chain.

Experienced team participated in D1 and Justo & Bueno